WIPO – CIPPM / Bournemouth University Summer School on Intellectual Property: Programme

The Summer School will commence with welcome introductions by representatives of World Intellectual Property Organisation (WIPO) Academy; Bournemouth University (BU) and the Centre for Intellectual Property, Policy & Management (CIPPM).

Delegates will also be introduced to the Summer School Programme and WIPO Tools and Resources on the first day followed by setting up the formation of the Summer School Student Groups and finishing the day with a Masterclass in Intellectual Property Law, by the Director of CIPPM, Prof. Dinusha Mendis.

Led by Dr Claudy Op den Kamp (Principal Academic in Film and Faculty Member, CIPPM) with contributions by national and internationally renowned experts in the field, this day will be dedicated to an introduction to Copyright and the Film Industry.

In particular, delegates will be introduced to the Code of Best Practices on creative reuse for documentary filmmakers; a case study of copyright exceptions at Work, with particular focus on the British Broadcasting Corporation (BBC) as well as insight into the laws around the international streaming landscape.

This session led by Prof. Dinusha Mendis, Professor of Intellectual Property & Innovation Law and Director of CIPPM, will commence with an exploration of the challenges to IP as a result of technological advances throughout the years.

Focusing mainly on copyright law, the session will proceed to consider some of the more recent challenges presented as a result of advancements such as Artificial Intelligence (AI), the Metaverse, Non-Fungible Tokens (NFTs) and the blockchain.

The session will include contributions by experts drawn from the UK and beyond.

A good understanding of contemporary branding requires a solid knowledge of trade mark law and an up-to-date knowledge of its use in the internet context. Led by Dr. Lingling Wei, Senior Lecturer in Business Law, with contributions from academic and industry experts, this session will take an in-depth consideration into trade mark law in the UK and EU whilst also exploring the position of trade marks, post-Brexit.

The session will further include the perception of a brand owner, presented by a representative from the business industry before concluding with an exploration of issues and challenges to trade marks as a result of recent technological advancements.

A consideration of trade marks is not complete without an investigation into Geographical Indications (GIs). Led by Dr. Suelen Carls, Senior Lecturer in Intellectual Property Law (Patents), this session will explore settled and pending EU Intellectual Property Office (EUIPO) cases at the crossroads of GIs and trade marks, whilst also considering the European Union's new GI rules.

Drawing on further contributions from the expertise of national and international scholars, the session will also explore the challenges for the organisation of producers and the enforcement of GIs, before concluding with an assessment of the relationship between Traditional Knowledge (TK), GIs, and other IP rights.

Patents and trade secrets are two of the strongest rights in IP law and as such, this session led by Dr. Suelen Carls, Senior Lecturer in Intellectual Property Law (Patents), is dedicated to a consideration of patent law and designs with contributions by experts drawn from UK, EU and beyond.

In particular, the session will explore the intersection of patent law and biotechnology; innovation and ecosystems and the implications for patent law due to the rise of artificial intelligence.

The session will conclude with a consideration of design protection and its role in the innovation strategies.

Fashion, video games and the art of tattoos, raise a number of different IP issues which continue to be vital in today’s fast-moving creative and cultural industries. Led by Dr. Melanie Stockton-Brown (Principal Academic in Law) and Dr. Dukki Hong (Lecturer in Law) with contributions by experts drawn from the UK and beyond, the session will commence with an introduction to fashion and its implications for IP law which will be followed by a consideration of cultural appropriation and IP in the fashion industry.

The session will thereafter move to an analysis of tattoos and IP, in particular questioning how tattoos are protected by IP law before concluding with an exploration of video games and video game cloning and its implications for IP law.

Economic incentives play a significant role in promoting innovation and creativity and as such, an understanding of the economics of IP law is essential.

Drawing on examples from the creative and entertainment industries, this session led by Prof. Ruth Towse (Co-Director, CIPPM), Prof. Mohamed Amal (Visiting Professor, CIPPM) and Prof. Paul Heald will focus on the economics of music streaming; an empirical study and an economic analysis on best-selling fiction and musical compositions; and economic aspects of the public domain.

The session will conclude by moving the focus to IP strategies and its relationship with Foreign Direct Investment (FDI) as a vital component of a country’s economic policy.

As we look ahead to a future of robotics, AI and mass digitisation and the need for robust policy and legislation, it is equally important to understand the lessons we can learn from the past.

This session led by CIPPM researchers, Benjamin White, Elizabeth Bailey and Dr. Marcella Favale, will explore computer software and AI and the lessons we can learn from the past; the past, present and future of mass digitisation as well as how case law influences legal arguments in music infringement cases.

The session will include contributions by experts drawn from the UK and beyond.

The WIPO/BU-CIPPM Summer School will conclude with a closing guest lecture on IP and UN Sustainable Development Goals (SDGs) delivered by a Senior Director of WIPO before moving on to an introduction to the Groups’ Reports before inviting delegates to present their Group Reports. The session and the WIPO Summer School will close with an address from the CIPPM Director.