Professor Dimitrios Buhalis

Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries. He is Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research, at Bournemouth University Business School in England. He was recently Visiting Professor at the School of Hospitality and Tourism Management, The Hong Kong Polytechnic University SAR, China. He is the Editor in Chief of the most established Journal in Tourism: Tourism Review, and the Editor in Chief of the Encyclopedia of Tourism Management and Marketing. His research pioneers smart and ambient intelligence tourism with a particular focus on innovation, entrepreneurship and destination ecosystems management. Professor Buhalis has written and co-edited more than 25 books and 400 scientific articles. For more information, books, articles and presentations see www.buhalis.com.
He is a world expert in Strategy, Marketing, Technology, Tourism and Hospitality. His research is referenced widely, and Professor Dimitrios Buhalis was recognised as a Highly Cited Researcher 2020, 2021 and 2022 by Clarivate™. The Highly Cited Researchers list identifies researchers who produced multiple papers ranking in the top 1% by citations for their chosen field or fields and year of publication, demonstrating significant influence among their peers. He is the 2nd most cited for tourism, 1st most cited for hospitality, 10th on strategy, and 29th in Marketing on Google Scholar with more than 79000 citations and h-index 120.
Professor Buhalis features in the Stanford University’s database of the world’s top 2% of scientists and was ranked #859 (for 2022) and #6465 (throughout his career) in the world, out of 204,644 researchers in all disciplines Using Scopus Data. He was also ranked #4 (for 2022) #7 (throughout his career) out of 182 researchers with Sport, Leisure & Tourism as their first discipline. The AD Scientific Index 2023 ranked Professor Buhalis on the top 0.3% for the last five years citations and the 0.5% of all citations as well as #5 in the world for strategic management. He is recognised as a Business and Management UK Leader in 2024 and ranked as the 5th in the UK and 42 Business and Management Scientists in the world by Research.com. The new AD Scientific Index 2024 ranks Professor Buhalis #1 for Business and Management in the UK and #5 in Europe and #39 in the World as well as #1 in Europe and #5 in the World for strategic management.  Dimitrios' current research focus includes: Artificial Intelligence, Metaverse, Real-Time and Nowness, Smart Tourism and Smart Hospitality, Social Media Context and Mobile Marketing (SoCoMo), Augmented Reality, Technology-enhanced Experience Management and Personalisation, Reputation and Social Media Strategies, Accessibility and Special Diet (Allergens) Tourism. Professor Buhalis is a well-known international speaker on trends, technology, marketing, tourism and Hospitality and works closely with the United Nations World Tourism Organisation (UNWTO). Professor Buhalis is an inspirational forward thinker that undertakes cutting-edge research, develops innovations and makes a major impact on global society. He works closely with the international tourism industry and is supporting tourism and hospitality organisations around the world with strategic marketing innovations using cutting-edge technologies.
Dimitrios is a Founding Member and past President (2010-2014) of the International Federation for Information Technologies in Travel and Tourism (IFITT). He served as the First Vice President of the International Academy for the Study of Tourism (2017-2019). He also served as Vice President and Executive Board Member of the United Nations World Tourism Organisation (UNWTO) Affiliate Members for the periods 2013-2015 and 2017-2019.