Creative businesses, influencers and decision makers descended on Bournemouth University’s Executive Business Centre to look at the future of the creative industry in Dorset.
The event marked the launch of the latest issue of The Drum, the UK’s most visited marketing news website, which features a special pull-out on Bournemouth’ creative industry.
With a welcome address for BU’s Deputy Vice-Chancellor Professor Tim McIntyre-Bhatty, the event focussed on the successes of the creative industry in Bournemouth over recent years and what could be done to further grow the reputation and infrastructure of the industry in the future.
Professor McIntyre-Bhatty said at the event, “Bournemouth and the surrounding area has a healthy role in the creative industries, with thanks to the people in it. In order to prosper as a region we need to develop, retain and attract talent for the future too. The talent that emerges from the University year after year after year drives success in the creative industries in this regard.”
Professor McIntyre Bhatty pointed at Bournemouth University’s graduates who had gone on to work and win Oscar’s for such films as Gravity, Interstellar and Avatar, as well as world leading research into motion blur technology that enhances the realism of such films.
The event was attended by local companies and organisations such as 3 Sided Cube, Bright Blue Day, Bournemouth Borough Council, Silicon Beach, IPA, Amuzo and RedWeb.
Lewis Blackwell, who guest edited the Creative Bournemouth supplement in The Drum, took delegates through the perceived positives and negatives of Bournemouth’s creative industries and what needs to be done for the reputation and infrastructure of Dorset’s creative industries to grow further.
Blackwell said, “The University helps to flip the perception of Bournemouth [towards it being creative] with stories like its graduates working at Framestore on films like Gravity. We need more stories like that.”